Superdrug's #ShadesOfBeauty Campaign

So Superdrug have stepped forward and acknowledged the lack of products on their shelves for women of colour, they are not the only ones of course, but they are the first to make an official pledge to address the lack of diversity on the highstreet. They've made a commitment to address this with the #ShadesOfBeauty campaign, they've signed TV presenter June Sarpong as the official ambassador, to help raise awareness of the issue and drive change.

TheFoundationDirectory; Superdrug #ShadesOfBeauty Campaign

Superdrug commissioned independent research, almost 600 Black and Asian women were questioned, and the outcome is probably no surprise to you and I. 70% felt the high street doesn't cater to their beauty needs, 55% want more affordable makeup available for their skin tones and 75% think there isn't enough advice and guidance on the high street for their beauty needs, to name a few outcomes.

TheFoundationDirectory; Superdrug #ShadesOfBeauty Campaign

As a start Superdrug have over 100 products available in 140 stores that cater to Asian and Afro hair, these include brand like Shea Moisture, Dark and Lovely, Vatika, ORS & Palmers to name a few. They have redesigned the website to create an area specifically for Black and Asian products, met with all their makeup suppliers and challenged them to expand the shade range of their foundations, Maybelline have confirmed new darker shades by the end of the year. They've also added new brands that cater to brownbeauties like Cakecosmetics, which will also be available online from August. If your local store doesn't carry the full range you can order online and get free instore delivery, or home delivery if you are a beauty clubcard member. I do hope however that things actually end up on the shelves and not just online, so we can swatch and pick appropriate shades.

Aallexxy with June Sarpong Ambassador for Superdrug #ShadesOfBeauty Campaign

I'm so happy Superdrug is doing this campaign, I mean it's only 2016, hopefully other drugstores will take note. I know Boots have already expanded and include more haircare brands for women of colour, so hopefully it can only get better from here.

Do you feel enough is being done? Have you noticed a difference in your local Superdrug?

Aallexxy's Foundation Files; L'oreal True Match Foundation

Foundation Files; This is where I test out different base products, from concealer to powder, tinted moisturiser and foundation etc, over a period of 7-14 days and post my findings. (Follow me on Instagram,Twitter and Bloglovin so you don't miss a post) So let’s get started!!!

First off some information about me; Skintype: Combination (leaning dry in winter and Oily in Summer). Shade Reference:in between MAC NC45-50/NW43. Undertones: Yellow/Neutral.

L'oreal True Match Foundation

Brand: L'oreal

Name: True Match

Coverage: Medium - Full

Shade: N8 Cappuccino

Swatch:

L'oreal True Match Foundation Swatch

What The brand says: Following research into the skin-tones of women from around the world, the L’Oréal Laboratories have developed a unique palette of 23 skin-true shades in warm, cool and neutral tones. The result for L'Oréal Paris True Match Foundation is a natural looking, skin-true colour without tide-marks and outstanding coverage without caking, that automatically adjusts to the texture of the skin to create a flawless finish, Oil-free and non-comedogenic. True Match Foundation has a micro-fine, creamy texture that contains 3 light, non-greasy oils. You can build up layers of L'Oréal Paris True Match Foundation coverage for a made-to-measure finish. L'Oréal Paris True Match Foundation gives outstanding coverage without caking. L'Oréal Paris True Match Foundation conceals imperfections, without caking : its micro-fine, creamy texture blends perfectly with the skin's texture.

Wear time (with/without primer): It lasts well on my skin with and without primer, I did get the obligatory shiny nose after a few hours, and a touch up was required to keep the foundation looking it's best, but was not essential.

Price (ml): £9.99 for 30ml

Pros: 18 Shades
Inexpensive
Different undertones are catered for
Buildable coverage
Blends with skintone

Cons: No ingredients list on the website or packaging

Suitable Skin Types: All

Ingredients: None on the website or packaging

Oxidation: None

Any Other Information: Its available in boots and online as well as other drugstores.

Conclusion: This is a really nice inexpensive foundation, that has a great shade range, the colour match was great and it was truly a creamy formaula, but not oily.

*Rating: Like

*Ratings; Hate, Dislike, Like, Lust, Love